Small Business Resources
The Small Business Content Roundup — Spring 2022
Somehow it’s already April, which means it’s time for another content roundup! Hopefully it feels like spring where you are, so you can crack open a window, grab an iced coffee or tea, and enjoy this quick highlight of the most popular blog posts published on the iHeart AdBuilder blog during the first quarter of 2022.
Answering the Top Radio Advertising Questions Found on Quora
Want to learn more about radio advertising or decide if it’s the right fit for your business? We know how busy you are, so we answered the top radio advertising questions on Quora and summarized them here so you can quickly get up to speed.
Why Brand Awareness is Important for Your Small Business
Brand awareness is the familiarity customers have with the quality and identity of a particular business. When people recognize your brand, they are more likely to seek your product or service to fill their needs. Here are a few easy ways to increase brand awareness for your business.
Radio Advertising Best Practices for Small Businesses
Radio has a massive reach that exceeds all other mediums, including TV, Google, and Facebook, but it’s still important to do what you can to optimize your radio campaigns. These radio advertising best practices will help you reach the right people at the right times, so you get the most out of your investment.
Supporting Women-Owned Small Businesses
Women own about 31% of all businesses in the US, and the goal is to continue to grow this number by supporting women-owned businesses. Unfortunately, female SMBs often experience more financial obstacles, including the struggle to receive external financing, and if they do receive any, it’s usually less than what male entrepreneurs receive. Here are a few ways you can support women-owned businesses.
Reach Homebuyers with Radio
2022 will continue to be a busy year for real estate agents. According to the National Association of Realtors (NAR), interest rates are predicted to be at an average of 3.5% in 2022. This indicates that borrowing will still be affordable for most new buyers. If you’re in the real estate business, you’re most likely looking for new ways to reach more homebuyers, and radio can help!
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