Radio Stats

Reaching Gen Z With Radio

September 02, 2021

Gen Z are true digital natives and the most tech-savvy generation. They are constantly consuming news and information throughout the day on various platforms, but it may be to your surprise that 55% of 13-24 year-olds in the US are reached by AM/FM radio daily. That’s nearly 44,000,000 Gen Zers every week! There is no denying the listening power of Gen Z.

A Connected Generation

Gen Z has grown up with smartphones and the ease of connection in the palm of their hands. They’re continuously engaged with friends, family, social media influencers, and news. Due to their relationship with media, they connect well with radio and radio personalities on air too making them an ideal target audience for radio ads.

Like other generations, Gen Zers are listening to AM/FM radio in their cars, but they’re also listening across devices including smartphones, tablets, laptops, and smart speakers. They contribute significantly to the growing listening patterns we're seeing in audio which is why you should consider using radio to effectively reach them.

Targeting Gen Z

Gen Z’s audio consumption makes them a prime audience to target when creating marketing campaigns. Radio reaches them through the tech they are used to using while delivering news and entertainment they trust and want to listen to. Edison Research’s Radio Roadmap to Gen Z Listenership found that radio provides them with human connection, information, and new music while also being a source of nostalgia and positive memories.

It’s important to note that Gen Zers value authenticity and connection. They also like to be informed about news and events occurring in their local communities as they seek ways to stay engaged with the world around them — including your business. Radio connects them with this information while providing entertainment they enjoy. You can reach Gen Z by ensuring your radio ad is engaging, relatable, and doesn’t contain over-the-top marketing gimmicks.

Let iHeart AdBuilder help you create an ad that will reach this influential target audience on a medium they trust.

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