Small Business Resources

Radio for Real Estate

August 23, 2022

The median home sale price was $346,900 in 2021, up 16.9% from 2020, and the highest on record since 1999, according to the National Association of Realtors. Home sales had the strongest year since 2006, with 6.12 million homes sold, up 8.5% from the year before. The house market has remained strong in 2022. 

If you are in the real estate business you might be looking for ways to reach more homebuyers, and we know radio can help! Radio commercials are a fantastic way to reach out to potential buyers and sellers in your local community. Radio reaches your target audience in ways other marketing channels cannot. It can help you build celebrity status by positioning you as a credible expert in your target market.

What Homebuyers Need

When purchasing their first home, buyers want an agent they can trust to guide them through the buying process with their best interest in mind. Buying a home is one of the most important purchases people make and according to the NAR, 52% of homebuyers say the main purpose of hiring a real estate agent is to help find their desired home. How sellers choose their broker is based on reputation. Homebuyers are looking for someone they feel comfortable with that will put them at ease when they are making this type of decision.

How Radio Can Help

Radio is the most trusted medium, with 67% of adults considering it highly trustworthy, and it reaches 92% of Americans every week. With iHeart AdBuilder you can quickly get on the radio to reach homebuyers. With our self-service platform you can use precise audience targeting to ensure you are reaching the right people. For example, you can target married couples, homeowners, or a specific age group you are wanting to reach for your services.

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Promoting your business on the radio will help you reach your target audience through a medium listeners trust. If you want to learn more about radio advertising and how to get started with AdBuilder, download our free guide to radio advertising.

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