New Feature: Catch Your Radio Ad Live on the Air
Do you want to hear your iHeart AdBuilder ad live on the radio? We just made it a whole lot easier. You’ll now see an Upcoming Ad Plays widget on your campaign dashboard that lists the next few times when your ad will be on the air.
To see the upcoming plays for your in-progress campaigns on AdBuilder, go to the home page or click on your name in the top right corner of the menu and select “My Campaigns” from the dropdown. Next, select the campaign that you’d like to view. Once you’re on the campaign dashboard, you’ll see your next 5 upcoming ad plays.
Keep in mind, your ad might play more than once on any given station during the time blocks that are shown. For example, you might only see four blocks under Upcoming Ad Plays which likely means that your ad will play more than once during one of those times. You can see exact timestamps and impressions after your ad airs on your reporting dashboard.
You’ll be able to see upcoming ad plays for iHeart AdBuilder Nationwide campaigns as well, but they’ll look a little different. Nationwide campaigns generally have more complex schedules so there will likely be more than 5 time blocks listed under Upcoming Ad Plays.
Want to improve your radio campaign schedule?
iHeart AdBuilder optimizes your radio campaigns to reach your target audience when and where they’re listening and sometimes that might look different than what you initially had in mind. For example, 33% of adults 18+ listen to the radio between midnight and 5 am*. However, there are still ways you can improve your ad schedule.
Selecting a medium budget and scheduling your campaign at least 10 days ahead of the start date is a good way to ensure your ad has access to enough inventory to maximize delivery and reach your impression goals. If you want to take it one step further, you can also extend your campaign to be no less than two weeks to increase the number of times customers hear your ad.
If you want to learn more about the new Upcoming Ad Plays feature, visit our Help Center.
*Source: Nielsen Audio Nationwide Fall 2017, 4-Week Reach, M-Su 12m-5a, A18+. 2. iHeartMedia Proprietary Research AskSuzy Night Shift Worker Survey, 12m-6am. March 2018.