Radio Advertising

Frequently Asked Questions About Radio Advertising

May 19, 2021

Radio advertising has never been easier for small businesses. With iHeart AdBuilder, you can create and run a targeted ad with a few clicks. Advertising technology has improved audio accessibility for businesses and it’s our goal to make it as simple and user friendly as possible. Here are answers to some frequently asked questions to help you better understand how AdBuilder works:

Why Radio?

Radio helps your business be at the right place at the right time. You want to be top of mind with your customers while they’re on the go, getting ready to make their next purchase. With radio reaching 92% of US adults every week, there is no better way to advertise your product, service, or event to your customers. 

How do I Create a Radio Ad? 

With just a few clicks you can create a 30-second radio ad without communicating with a salesperson. iHeart AdBuilder does all the work for you! You select the target audience you want your ad to reach, request the tone for your ad, answer a few questions about your business, and AdBuilder does the rest, creating the perfect radio ad to get you on air fast. 

What’s an Ad Impression?

AdBuilder makes it easy to track data such as impressions. An impression refers to an individual exposure to an advertisement — for audio, you can think of an impression as an estimated listen. Once you approve your audio ad it’ll go live and you will be able to see how many impressions (listens) your ad has received on your Campaign Dashboard.

How do I Pick a Weekly Budget?

The minimum budget will vary depending on the market you select, how many markets are selected (you can pick up to three different markets or choose to advertise nationwide), and the inventory available at the time of purchase. Keep in mind, if you select the lowest possible budget you won’t reach as many customers because your ad will run fewer times. This is because a lower budget results in fewer impressions and the more impressions your ad generates ultimately increases the number of customers who hear your ad, as well as the number of times. For this reason, radio campaigns that have larger budgets or longer schedules generally yield better results. Selecting a medium budget and scheduling your campaign at least 10 days ahead of the start date is a good way to ensure your ad has access to enough inventory to maximize delivery and reach your impression goals.

iHeart AdBuilder weekly budget screen

How Soon can My Campaign be on Air?

As soon as you choose your target audience and tone for your campaign, our team of experts will then create a compelling audio ad for your business. After 1-3 business days you will receive an email notifying you that your ad is ready for your review and approval. Although we can get your ad on-air fast, we recommend scheduling your campaign at least 10 days ahead of the start date whenever possible to ensure you have access to enough inventory to meet your campaign’s goals.

For more quick answers and helpful insights, check out our Help Center!

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