Small Business Resources

A Few Ways to Prepare for Back-to-School

July 25, 2022

And just like that summer is coming to an end! Kids are returning to school, people are home from their vacations and your customers are ready for a fresh start! It's the perfect time to start thinking about how to prepare your small business for the back-to-school rush.

Get Involved with Your Local Schools

As a small business, you want to show your dedication to your community and its education. If there’s a local school charity event or organization, look for a way to get involved or help sponsor it. Consider donating time, money, or goods and make sure your logo is easily visible on all contributions.

Promote Back-to-School Essentials

If your small business offers any season must-haves, essentials, or gear be sure to let your target audience know. Be active on social media and engage with your customers on those platforms. It’s no surprise that 74% of consumers rely on social media to guide their purchasing decisions so, take advantage of that and show them how to use the product or service you’re providing.

Reward Your Customers

This is a great way to get your customers a reason to shop with you again. Offer them a small free gift with their purchase or a discount on their next purchase. This will increase customer loyalty and ensure customers continue talking about your business.

Team up with Other Businesses in Your Area

Partner up with stores, coffee shops, or even restaurants in the area to host a back-to-school event or partner up with another business to do a giveaway. For example, you can do a social media contest with three other local businesses offering their product or service as a gift for a big back-to-school giveaway.

Reach Your Customers on the Radio

Reach your customers on the radio to quickly and efficiently let them know about current back-to-school specials or end of summer events they should attend. Think 65% of radio listeners’ purchase decisions are influenced by AM/FM radio ads. This is a great way to motivate customers to drop into your small business. Reach your target audience with AdBuilder, you can quickly get your ad on the radio in just a few simple steps. With that consider including a personalized message that lets customers know your appreciation for learning and the work educators do in your community.

Focus on reaching your customers for back-to-school time with these strategies to boost your revenue. If you want more tips and tricks for the beginning of the busy season, check out the Small Business Resources category on our blog! 

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