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Use Radio to Reach New Patients

August 16, 2021

It can be overwhelming for patients to find health and wellness experts that meet their needs, but promoting your practice makes the search easier for them. If you have a health or wellness business here is why you should consider iHeart AdBuilder to advertise your practice on the radio to attract more patients:

Radio is a Trusted Medium

When it comes to their health, people want to hear recommendations from a credible source so they know that they’re getting the best services — radio is the most trusted medium, with 67% of adults considering it highly trustworthy! And, radio reaches up to 92% of healthcare patients that are looking for specific medical service providers such as chiropractors, dentists, and pediatricians.

A bar chart that shows that radio reaches healthcare patients that are looking for specific medical service providers such as chiropractors, dentists, mental healthcare, and pediatrics.


Targeting New Patients

Whether you want to reach Fitness and Exercise Enthusiasts, Parents with Young Children, or Single Adults, radio is a great medium to reach people who are looking for ways to improve their health. 52% of consumers ages 25-52 agree that radio provides useful information about new products and services meaning, consumers are listening to radio ads before seeking out needed health services.

A white woman jogging on a bridge while listening to music/audio via headphones


Radio was also found to be the most effective medium to reach 25-44 year olds about their health choices. This demographic is looking for new healthcare providers, ways to improve their wellness goals, and are included in the consumer age group that believes radio provides useful information. What better way to reach these patients than with radio? With self-serve radio advertising, you can quickly and easily promote your practice. Use iHeart AdBuilder to inform potential patients about the benefits of living a healthier lifestyle and include a promotion that will encourage them to visit your practice.

Promoting new member perks encourages listeners to try your services. For example, if you’re a dentist looking to promote your dental clinic, you can advertise free whitening treatments for new patients. Are you opening a new cycle bar in your local community? Use AdBuilder to promote a grand opening event that offers a membership special. About 90% of broadcast radio listeners are members of a health club and work out two or more times per week, so getting on air will ensure you reach the right audience.

If you’re not sure where to begin with radio advertising, take a quick look at our latest guide and learn how to launch a successful radio ad campaign.