Radio Advertising

Turn up the Heat – Reach Your Customers on the Radio this Summer

June 13, 2022

The days are getting longer and hotter and people are getting out more and making travel plans for the summer. This summer will be a busy one for the travel industry as consumers take advantage of postponed plans and as travel restrictions continue to lift. People are getting ready to get back out and see the world again and radio is a great way to ensure you reach your customers this summer!

According to the World Travel & Tourism Council (W.T.T.C.) there's been a significant increase in bookings in the last few weeks for the upcoming summer. As listeners make their summer plans, you’ll want to make sure you’re taking advantage of the power of radio to remain top-of-mind with customers.

Influence Listeners

Your customers are planning their vacations and making their itineraries now. In a survey done in March 2022, The Vacationer found that 80.8% of participants said they would travel during the summer, which is 42.1% more than the summer of 2021. Be where your customers are this summer and leverage the benefits of radio! It’s the perfect time to try iHeart AdBuilder to create a radio ad to inspire listeners and remind them of ways they can enjoy your services.

Use radio to inform your customers of the amenities you offer, the safety precautions you're taking to protect them, and discounts you’re offering. Note that 69% of adults travel, and lodging discounts have a significant influence on where they choose to stay. Provoke Insights also found that radio influences 50% of listeners to search online for more information after hearing an ad, 27% of listeners tell others what they heard on the radio, and 19% purchase the products they hear about on the radio. 

This is helpful for those in the travel industry to be aware of when creating a radio ad. Consider including a memorable code in your ad to motivate your customers to use your product or service when planning their trip. For example, offering them a discount to stay at your hotel will make their lodging decision even easier when planning their trip.

And, radio can help drive traffic to your attractions this summer!  With AdBuilder you can easily create an ad that will reach customers wherever they’re summer plans take them. If you want to learn more about ways to make the most out of your radio campaign, check out these tips you should consider when creating your summer ad.

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