Small Business Resources

Reach Homebuyers with Radio

February 10, 2022

2022 will continue to be a busy year for real estate agents. According to the National Association of Realtors (NAR), interest rates are predicted to be at an average of 3.5% in 2022. This indicates that borrowing will still be affordable for most new buyers. In addition, as we get through the pandemic, we will continue to see supply chain issues ease, allowing more houses to be built and resulting in more home listings.

If you’re in the real estate business, you’re most likely looking for new ways to reach more homebuyers, and radio can help!

What Homebuyers are Looking For

People are on the hunt for new homes and need agents to guide them through the home buying process. According to the NAR, 52% of homebuyers say the main purpose of hiring a real estate agent is to help find their desired home, and 12% rely on an agent to negotiate terms of sale for them.

Buying a home is one of the most important purchases people make, and they want someone they feel comfortable with that will put them at ease when they’re making big decisions. Buyers want an agent they can trust to guide them through the buying process and help every step of the way with their best interest in mind.

Why Use Radio

Not only is radio the most trusted medium, with 67% of adults considering it highly trustworthy, but it also reaches 92% of Americans every week. With iHeart AdBuilder, our self-service platform, it’s quick and simple to get on the radio to reach homebuyers. You can also use precise audience targeting to ensure you're reaching the right people. For example, you can target married couples, homeowners, or a specific age group.

Screenshot from iHeart AdBuilder that shows a few customer targeting options for a real estate-related radio campaigns


75% of homebuyers go with the first agent they interview, so first impressions are important. Using AdBuilder ensures you’ll leave a lasting impression by delivering quick, informative, and high-quality ads and scheduling them to play at the best times on the best stations to reach your desired audience.

Promoting your business on the radio will help you reach your target audience through a medium they trust. If you want to learn more about radio advertising and how to get started with AdBuilder, check out the getting on air tag on our blog where we provide resources and guidance on getting started with radio.

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