Small Business Resources

The Power of Radio to Drive Halloween Growth in 2022

September 27, 2022

The 2022 Halloween season could be more delightful than frightful for retailers this year. Consumers are ready to celebrate big this Halloween after two years of COVID-19 restrictions. Halloween will be back in a big way this year! With 82% of U.S. households with children celebrating Halloween last year, it seems like the numbers are only growing. From spooky celebrations to over-the-top costumes, consumers are looking forward to their tricks and treats this October.

Halloween continues to be one of the fastest growing consumer holidays across all demographics. In 2021, consumers spent an estimated total of $10.1 billion on Halloween related expenses, back to pre-pandemic levels.

Consumers of All Ages Celebrate Halloween

69% of 18 to 24-year-olds planned to dress in costume in 2021. Meanwhile, 63% of 24 to 34-year-olds, and 61% of 35 to 44-year-olds planned to participate last year. When it comes to candy the numbers are staggering with 96% of U.S. consumers who purchased Halloween themed candy in 2021.

Costumes, Decorations, and Candy Dominated Halloween Spending Habits with $9.6 Billion was in 2021.

Halloween state

When planning your Halloween marketing campaigns, think radio. 65% of radio listeners’ purchase decisions are influenced by AM/FM radio ads and nine out of ten adults between the ages 25-54 are reached by radio each week. That’s a wide audience to promote your small business to leading up to Halloween. According to the NRF “Retailers have implemented a number of measures bringing in Halloween products earlier than normal, to ensure their shelves are stocked.” —Matthew Shay, National Retail Federation President & CEO. Halloween enthusiasts will start their shopping early, it’s a good idea to get on air to reach this audience.

iHeart AdBuilder will help you reach consumers looking for the hottest costumes, the yummiest candy, and the wildest decorations. Your small business should be top of mind for consumers who are planning Halloween parties and choosing which candy to hand out.

Spilling out Halloween candy onto the kitchen table after trick or treating is a favorite childhood memory for most. Halloween is rooted in our memories of being a child. Carving pumpkins, picking out costumes, and going to parties are just a few reasons why Halloween is so exciting. Play off these emotions when creating ads to capture the attention of potential customers.

If you’re not sure what creative style is best for your business offering, let the pros decide! Our team of professional writers can take the information you provide them and come up with something great, so you don’t have to stress.

Regardless of your advertising goals this Halloween, radio will allow you to quickly reach people in your local community or nationwide from coast-to-coast. Get on-air fast by signing up for iHeart AdBuilder and create your radio ad today.


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