Marketing Resources for Small Businesses
Happy Small Business Month! We know how busy things get for small business owners, so we wanted to share a list of marketing resources to make your life a little easier. Here are a few blog posts that can help improve your marketing strategies so you can reach more customers without a big advertising budget:
Build a marketing strategy
As a small business, every dollar counts. Here are a few things to think about as you’re planning how you’ll market your business on a budget.
Increase website traffic
There’s never been a better time to increase your website traffic. 97% of people learn about local businesses online more than anywhere else, so driving traffic to your website is pivotal. But how can you make sure customers are actually landing there? Knowing a few search engine optimization (SEO) tricks and some advertising essentials will do the trick.
Monitor your business online
Want to get alerts when people are talking about your business online? You can set up customizable Google Alerts in just a few minutes with these simple steps.
Reach more customers
Brand awareness can be hard to achieve as a small business, but radio can amplify your marketing strategies! This blog post shares a few ways audio advertising can help you reach more customers.
Know how many ads to run
Determining how many radio ads to run or how long to stay on-air can be difficult. Ultimately, the weight of your schedule depends on your advertising goals. Whether you’re testing the waters with radio for the first time or want to promote a big event, we have some tips to get you started.
Get started with radio
As you explore using radio to promote your business, we want you to be confident about getting your business on-air. Our Radio Buying Quick Start Guide for Small Businesses will teach you about radio advertising so you have the knowledge you need to quickly and cost-effectively reach your customers on-air via AdBuilder.
Remember: there are endless marketing strategies, but these are a few ideas to get you started. We hope you find these resources helpful when planning your next advertising campaign!