Small Business Resources

An Important Resolution for Small Businesses in 2022

January 04, 2022

Just like that, it’s that time of year again where everyone is thinking about their New Year’s resolutions, and goal setting is even more important for small businesses. Have you started yours?

Personal Goals

Small business owners need to set goals for growth, but what’s most crucial is starting with yourself. The start of a new year calls for establishing resolutions that help you grow because personal growth is key to being a successful business owner. 

Goals allow you to focus your attention towards desired outcomes, and improving yourself will, in turn, help your employees and business grow. Personal goals ensure that you provide your business with intentional leadership. Focusing on your resolutions will help you be better equipped to plan goals for your business and employees, too. Ask yourself how you want to grow, what you want to learn, and how it can benefit your business. Set goals that will help you become a better leader to guide a successful team. 

Business Goals

Set goals that guide your business towards improving quality and growth. For example, evaluate and switch up your marketing techniques and think outside the box when strategizing new ways to reach customers. Small business goals help set company direction and motivate employees, so you want to make sure you’re constantly learning and staying on top of new trends. You should provide your team with actionable goals and detailed steps—this includes sharing short-term goals and clear expectations with your employees so they can set their own as well. Most importantly, revise and adapt your goals throughout the year as your business grows and trends change. Be flexible, as there will always be events out of your control that will affect your business. 

Your customers are currently thinking about their goals, too. Now is a great time to remind them that you can help! Whether you own a wellness company that’s offering plans for a healthier lifestyle in the New Year or manage a small shop that creates or sells planners, you should get the word out while resolutions are on the top of people's minds. These ten small business marketing tips will help you start the year out strong, so you can reach more people and grow your business.

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