Small Business Resources

How to Get More Customers to Visit Your Online Shop

February 14, 2022

All small business owners wear a lot of hats, but as an e-commerce store, you likely wear them all. You've got your hands full, from inventory management and order fulfillment to content strategy and website management. We’re here to help make your life a little easier by providing some e-commerce advertising tips to help get more customers to search and visit your website!

Getting Started with E-Commerce Advertising

When figuring out what advertising works best for your business, it’s best to try a couple of specific channels so you don’t waste your money. For example, when we launched iHeart AdBuilder, we mainly relied on search engine marketing (SEM) and radio ads. We quickly found that the two channels worked well together and ultimately boosted our website traffic, resulting in a lot more booked campaigns. You can read more about that here if you’re interested!

Optimize Your Online Shop’s Website

Ensuring your website can support an increase in traffic is key! This includes making sure your site pages load quickly, your website is mobile-friendly and easy to navigate (Google has a great tool to test how mobile-friendly your site is), and your payment options are clear and safe so customers can easily complete their purchases.

Drive Traffic to Your Website

Radio is the number one mass reach medium in the US, reaching more people than Google, Facebook, or TikTok. You can use radio to increase awareness of your shop and encourage listeners to search or visit your site by using a promo code with a special offer. iHeart AdBuilder makes it easy and affordable to get started with radio. Simply enter your advertising goals (e.g., get listeners to search and visit my website), choose the right audience for your business, decide where you’d like to advertise (e.g., in specific markets or nationwide), and select a weekly budget and campaign dates that work for you.

Once you’ve picked your campaign parameters, you’ll answer a few questions about what you’d like your ad to sound like (e.g., funny, emotional, or professional), and add any notes you’d like our writers to be aware of when writing a script. After you complete your order, our team of audio pros will immediately get started writing and producing your ad! If you’d like to learn more about the impact of radio advertising, take a look at some of our customer case studies.

Start here if you’re looking for more inspiration to attract new customers! And remember, no matter what ad channels you try first, be patient. One week isn’t generally enough time to generate enough buzz to see an actual return on your ad spend.

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