Case Studies

A Hair Salon in Spokane Used Radio to Save Time and Money

April 20, 2021

After hearing about iHeart AdBuilder on the radio, the owners of Sharkey’s Cuts for Kids in Spokane, Washington decided to give self-service radio a try. They previously advertised on social media and worked with a company that managed both radio and social media for their grand opening, but they were looking to manage their own marketing in a way that wasn’t too time-consuming or expensive.

Who is Sharkey’s Cuts for Kids?

Sharkey’s Cuts for Kids is a hair salon that provides kids and their parents a great haircut experience in a fun environment. Sharkey’s Cuts for Kids is a franchise with locations across the United States, Canada, the United Kingdom, and Israel. At the North Spokane location, every haircut includes a consultation, mini-cure, kids tattoo, balloon, lollipop, and a donation token. The donation tokens are used to donate to one of the four local organizations they’ve partnered with, allowing kids to give back to their communities. They also have X-Box systems, TVs with Disney+ and Netflix, themed stations, and a Glamour Tween lounge!

Sharkey's Cuts for Kids hair salon in Spokane Washington

 

Goal

To find a new way to easily reach more people without having to work with an expensive advertising agency.

Quote graphic that says, "We were very impressed with ho quickly we received the audio ad for approval and the voiceover was fantastic!" from the owner of Sharkey's Cuts for Kids in Spokane.

 

Solution

Using iHeart AdBuilder, Sharkey’s Cuts for Kids in Spokane was able to:

  • Create a 30-second radio ad completely self-service without any back and forth with salespeople.

  • Submit links to their Facebook page and website to help our team of writers come up with ad content.

  • Review and approve the radio ad creative (written and produced by the iHeart AdBuilder team) within 24 hours of submitting their campaign details.

  • Save time by reusing their AdBuilder audio ad to create their next 6 campaigns.

Quote graphic that says, "I love that our ad creative was put together based on information the professional writers gathered from our Facebook page and website. We never had to meet with anyone!" from Michelle M., the owner of Sharkey's Cuts for Kids in Spokane

 

If you aren’t sure what tone you’d like for your ad, AdBuilder gives you the option to let the pros decide. Sharkey’s Cuts for Kids chose this option — you can listen to their ad below!

Takeaway

Sharkey’s Cuts for Kids in Spokane received more than 327k impressions (one impression equals one listen) and were impressed with how quickly it all came together.

Regardless of your advertising goals, radio allows you to quickly reach people in your local community or nationwide from coast-to-coast. Get on-air fast by signing up for AdBuilder and creating your first custom radio ad. 

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