Small Business Resources

Getting Started With Radio Advertising — Content Roundup

December 21, 2021

Now that we’ve made it to the end of the year, we’ve been reflecting on 2021. This content roundup highlights the most popular blog posts we published this past year, and the top theme seems to be “getting started with radio advertising.” So sit back, grab a cup of coffee or hot chocolate, and enjoy!

How to Launch a Radio Ad Campaign

iHeart AdBuilder can help you get started with radio in three simple steps: click, approve, get on the air. Simply answer a few questions about your business, select your campaign dates, pick a weekly budget, and our team of audio pros will produce a customized ad to get your business heard! This blog post walks you through the steps to launch a radio ad campaign.

Read the blog post here.

What is an impression?

What is an impression and why is it important? In radio, an impression simply refers to a person hearing your advertisement. However, one person can experience multiple exposures to the same ad, which does not indicate the total number of unique individuals who listened to your ad.

Read the blog post here.

Frequently Asked Questions About Radio Advertising

Advertising technology has improved audio accessibility for small businesses, and it’s our goal to make it as user-friendly and straightforward as possible. Here are answers to some frequently asked questions to help you better understand how to get started with radio advertising on iHeart AdBuilder.

Read the blog post here.

Marketing Resources for Small Businesses

We know how busy things get for small business owners, so we wanted to share a list of marketing resources to make your life a little easier. This content roundup will help you improve your marketing strategies to reach more customers without a big advertising budget.

Read the blog post here.

How Many Radio Ads You Should Run

Determining how many radio ads to run or how long to stay on-air can be difficult, but we make it easy! These three scenarios will help you identify adjustments you can make to reach your goals.

Read the blog post here.

A Hair Salon in Spokane Used Radio to Save Time and Money

After hearing about iHeart AdBuilder on the radio, the owners of Sharkey’s Cuts for Kids in Spokane, Washington decided to give self-service radio a try! Their goal was to find a new way to easily reach more people without having to work with an expensive advertising agency.

Read the case study here.

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