Small Business Resources

Getting Creative About Your Radio Ad

March 28, 2022

Getting Creative About Your Radio Ad

At iHeart AdBuilder, we make it simple (and affordable!) to advertise your small or mid-sized business and reach your customers on iHeartRadio stations with just a few clicks. All you have to do is answer a few questions about your business, select your campaign dates, pick a weekly budget, and our team of audio pros will produce a professionally written ad for you. The hardest—and most fun—part is picking your custom ad’s creative style. To be honest, it’s only hard because there are so many great options.

Selecting the Best Tone for Your Audio Ad

So, how do you want your ad to sound? When selecting the tone you would like for your ad, you can choose from three options: Let the pros decide, Funny, and Serious. Depending on your selection, you’ll be presented with a few more specific options. For example, if you select ‘Funny,’ you can then further clarify if you’d like the tone to be Wacky, Dry Humor, or Lighthearted. And, if you select ‘Serious,’ you can request an ad that is Emotional, Instructional, or Professional.

We realize it can be hard to pick the right tone, so here are a few sample ads we’ve created to give you an idea of what they might sound like:

Funny Radio Ad Examples:

Serious Radio Ad Examples:


If You’re Still Not Sure, Let the Pros Decide

AdBuilder has the option for you to Let the Pros Decide. If you choose this option, our talented writers will select the best creative style after reviewing your campaign goals, target audience, and website. We understand that what you say is just as important as how you say it, so we’ll craft your ad using all of the information you provide along with details from your website to create a custom ad that your customers want to hear. 

As you’re filling out your ad request, be sure to include additional details you want our team to know so we can incorporate them in your ad. This includes anything you want to communicate to your listeners, such as promo codes or unique URLs—this type of information also motivates your customers and makes it easier to track ROI.

It’s our goal to help small businesses reach their customers and grow their business with radio. If you’re worried about how your ad will sound, leave it all to us, and we’ll create a great radio ad you’ll love. Before you go, here’s the secret recipe to great radio campaigns so that you can get the most out of your investment!

How to Make Great Radio Ad Campaigns button


Advertise With Us

Get On-Air

Reach your customers when they are listening to the music they love!

Get Started