Small Business Resources

Get Alerts When People are Talking About Your Business

April 12, 2021

Want to know if people are talking about your business online? Google Alerts is a great tool to utilize to notify you almost instantly when someone is writing about your business. By picking keywords and search terms related to your business or products, Google Alerts allows you to easily monitor your online presence without costing your business hundreds of dollars. 

Customizable Alerts

Google Alerts is a customizable tool that allows you to track detailed information about your business. You get to set the desired frequency of notifications and pick when to receive them. You can choose to be notified in real-time, a few times a day, or weekly. Customize your alerts by keywords, phrases, and locations that best fit your business needs, and adjust those notifications as needed.

Get Notified When People Comment About Your Business

Instead of constantly searching your business and checking to see what people are saying about it, get automated alerts that notify you when this happens. It’s a good way to ensure you’re not missing out on what people are saying about your company, whether it’s positive or negative. It also gives you the opportunity to address negative comments right away if you choose to, and take advantage of positive ones. For example, if someone is sharing great things about your service or product, that’s a good opportunity to collaborate with that person if it’s advantageous to do so.

Insight on Competition

Google Alerts allows you to closely look at your competitors and what they are up to. You can get notified if they are releasing a new product, offering new services, running a sale, making headlines, and see what people are saying about your competition. It’s all adjustable, too; you’ll only be notified based on the frequency and search terms you choose.

Industry Research

Set up Alerts to stay informed about what’s going on in your industry, and any news related to it that might appear on the internet. Choose filters that will narrow down your results and give you information that’s most relevant to your business. 

Market Research

Alerts can help you track the latest trends associated with your business to gain product or service ideas. This will give you a better understanding of your target market and what they’re searching for. You can also stay updated about customers or companies you want to do business with to get more information on what they like, allowing you to improve your marketing strategies to better reach them.

How to Set up Google Alerts for Your Business

There are four simple steps to set up Google Alerts for your business: 

  1. Go to

  2. Search for the keyword or phrase you have in mind and see a preview of the results you’d get.

  3. Click on “Show Options” next to “Create Alert” to choose frequency, sources, language, region, number of results, and where you want results delivered.

  4. Click “Create Alert” and you are good to go! Now, you can create an alert for as many phrases and words as you’d like.

Google Alerts set up screen

Setting up a Google Alert is a quick, free, and simple way to monitor what people are saying about your business.

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