Small Business Resources

Ensure a Successful Small Business Saturday

October 31, 2022

Celebrate Small Business Saturday with us! Small businesses of all sizes and shapes can capitalize on this prime-time marketing opportunity and encourage consumers to shop small. This shopping holiday calls attention to the importance of shopping at local small businesses that are the backbone of our nation’s economy. This year, Small Business Saturday will take place on November 26, right in between Black Friday (November 25) and Cyber Monday (November 28), during the holiday shopping season. This is one of our favorite days, getting to honor small businesses like yours – mom-and-pop shops, restaurants, and service providers. As a small business, we know it can be hard to compete with Black Friday deals, so here are a few tips to attract customers to your small business during this holiday season rush:

Be Personal

Do not be afraid to be personal! Share some background about your small business and why Small Business Saturday is so important. Customers like to hear stories about your small business, especially in a post-pandemic landscape and as they return to brick-and-mortar shopping. Share your business story, your values, and purpose. This creates a connection between your business and customers. Being relatable builds trust with consumers!

“The shoppers are out there, and they want to go back to brick-and-mortar stores, so make it something that feels jolly and happy,” Bob Phibbs, retail consultant known as the Retail Doctor. 


Offer Incentives & Promotions

Get creative with incentives and promotions to bring more customers through the door. Your customers will expect this and will even be anticipating announcements on deals. Consider planning flash sales, bundle discounts, or free gifts with purchases. You can even reach out to other local businesses to partner up and do discounts and giveaways. Promotions are a wonderful way to bring in new customers and make your existing customers feel good.

Be Top of Mind

Create a marketing plan that involves promoting your message and letting your local community know you are participating in Small Business Saturday. Make it a point to be more active wherever your customers are by making sure your business and messaging are in front of shoppers. Plan your digital presence during Small Business Saturday, Black Friday, Cyber Monday, and through the holiday season. This includes social media, video, and audio advertising. Audio is becoming an increasingly bigger part of our daily lives, and it’s a terrific way to reach customers locally in your community or even nationally if you operate an online business.

Audio statistic


Be where your customers are! Consumers spend a third of their media time with audio, so radio advertising is a fantastic way to reach your customers and stay top-of-mind. With iHeart AdBuilder you can quickly create a radio ad that will resonate with your audience. Audio advertising has never been easier, and its effectiveness can increase exposure and awareness for your small business.

Check your Inventory

This is a busy time for businesses everywhere. Be prepared! Check your inventory levels before Small Business Saturday to avoid supply chain and delivery problems during the holiday shopping rush. This will increase customer satisfaction and in turn increase sales during this time of year.

Amplify your Message

Tell your store's story on social media. Take photos of your displays and holiday preparations, presenting a strong in-store experience. Share images of your fastest selling products on Instagram and do not forget to add specific event hashtags to accompany your posts: #SmallBizSat, #ShopSmall and #SmallBusinessSaturday. Make sure you are part of the Small Business Saturday conversations and encourage customers to share that they are shopping small.

The key for this time of year is to be prepared and be present wherever your audience is. Audio reaches consumers wherever they are – in the car, at home or on the go. Your customers are excited to celebrate Small Business Saturday and are ready to support you as they begin their holiday shopping! There are many ways to attract new customers but utilizing these techniques will certainly help. Just remember to measure whether your efforts are delivering the best results so you can use the strategies that best suit your small business again in the future.

Try iHeart AdBuilder today to get and stay connected with your customers. 

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