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Automotive Company in Arizona Drives Advertising ROI With Radio

October 21, 2020

An automotive repair shop in Arizona wanted to explore new advertising options to increase awareness of their brand and grow their business. Previously, Sierra Service Center advertised in the newspaper and on Facebook but found it difficult to track the ROI (return on investment) of the newspaper ads.

After hearing about iHeart AdBuilder on the radio, they decided to try advertising on the radio themselves and were happy to see an instant ROI. Here’s how it went: 

Who is Sierra Service Center?

Jimmy and Jean Harlan have owned and operated Sierra Service Center since 1995. They offer full-service automotive repair and it is the only AAA Top Shop in Cochise County. Plus, it’s also a NAPA Auto Care center.

Goal

To find a new advertising medium with a clear ROI.

Challenge

The owner of Sierra Service Center wanted to advertise on the radio but wasn’t sure AdBuilder would work because they operate in Sierra Vista, AZ and the closest target market was about 70 miles away in Tucson, AZ. 

AdBuilder customer quote: "I know that it's working because people are talking about our ad!"


Solution  

Using iHeart AdBuilder, Sierra Service Center was able to:

  • Create multiple 30-second radio ads completely self-service without any back and forth with salespeople.
  • Select their closest target market of Tucson, Arizona.
  • Confirm their ads reached real people in their area!
  • Easily re-use their existing iHeart AdBuilder radio creative to get on-air even faster.
AdBuilder customer quote: Much like Facebook, I can see ROI quickly. I like the dashboard that tells me what stations my ad played on and how many people heard it.”


Sierra Service Center chose to let the pros decide on the tone of their radio ads. You can listen to one of them here:

Takeaway

Sierra Service Center received more than 10 million impressions (one impression equals one listen) in Tucson, Arizona in just over 8 weeks and has had customers mention they’ve heard their ads on-air.

For the first time, radio advertising is self-service and affordable. Whether you’ve bought radio before or this is your first time, you can get on air with AdBuilder. Sign up today and get your radio ad creative for free!