Small Business Resources

8 Ways to Attract New Customers

October 27, 2021

Every small business wants to increase new customers and grow their business, and we want to help! 

Here are 8 Ways to Get New Customers

Highlighted below are some simple ways to attract new customers to your business:

1. Social Media

Using social media platforms is a great way to connect with your target audience to help build your brand and attract new customers. It’s also a helpful tool to gain insight into what your customers are saying about your business and keep up with trends that might appeal to them. You want to make sure you’re posting consistently on all social media channels, providing ways for your target audience to engage with you, and creating content that’s visually appealing to the audience you’re trying to reach. 

2. Network & Partner Up

Generate word of mouth by networking and partnering with businesses. Start by asking yourself how you can help other business owners rather than how they can help you, and try to seek out companies with similar target audiences but aren’t your direct competition. Aim to cultivate a relationship with them to exchange ideas and share your expertise to help each other learn and grow. 

3. Leverage Existing Customers

A great way to earn the trust of new customers and build your business’s credibility is by leveraging current customers. Help positive reviews stand out by sharing them on social media and making them easy to find on your website. Ask existing customers to leave reviews and consider providing incentives such as a discount to encourage them to share their thoughts on your product or service. Another tip is to create a referral system where they can invite or tell a friend about your business with a special offer to both parties. 

4. Offer Discounts to New Customers

Offering a discount to first-time buyers effectively motivates curious customers because it provides them with a low-risk way to try your product or service. Special offers like unique coupons or promo codes make it easy to track these new customers to target them and encourage them to buy again.   

5. Reconnect with Old customers

Go through your customer list and reconnect with customers after 6-12 months of no interaction or purchase. Reach out to them via email, direct mail, or phone with a promotion or discount to remind them of your business and what you have to offer. Not only is it a good reminder, but it also shows them you care about your customers.

6. Advertise your Business

Continue to advertise your business through various mediums. A powerful way to reach your audience is through radio — 92% of Americans listen to the radio every week! It’s an excellent way to reach your target audience, and with AdBuilder, you can quickly get your ad on the radio in just a few simple steps.

7. Improve your Website

It’s always a good idea to regularly update your website. When customers go to your website, you want to give them the best experience. Make it easy for them to find what they are looking for, be transparent about your prices, services, and products, and allow them to see what others are saying about your business. Don’t forget to update your website to be in sync with any holidays or special events occurring in your community, too.

8. Offer Memorable Customer Service 

Go above and beyond with your customer service. If you make it easy for your customers to find answers to their questions and go the extra mile to solve their problems, they’ll remember that. This will also make your customers more likely to refer you to other people. 

There are many ways to attract new customers, but combining any of these techniques will certainly help. Just remember to measure whether or not your efforts are delivering the best results so you can use the strategies that best suit your business

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