Small Business Resources

7 Ways to Grow Your Business by Leveraging Existing Customers

December 14, 2021

As important as reaching new customers is for your business, it’s just as important to invest in current customers to build lasting relationships with them. Marketing to your existing customer base will help grow your business and boost revenue by establishing credibility, encouraging word of mouth promotion, and motivating customers to keep coming back.

7 Ways to Grow Your Business by Marketing to Current Customers

Here are a few simple ways you can use your current customers to grow your business:

1. Word of Mouth

People enjoy telling others about businesses they love. Provide excellent customer service and personable experiences that will leave your customers talking about you to everyone they know. Not only is this an effective way to grow brand awareness, but it will also bring new customers through your door.

2. Social Media

Social media is a great way to connect with your loyal customers. They enjoy being involved in your business decisions and participating in interactive polls, games, and giveaways. This engagement also encourages your customers to talk about your business online and share your posts with their followers. You can even establish a hashtag to track posts and see what customers are saying about your business. 

3. Ask Customers for Feedback 

There’s no better source to improve your business than from the advice your current customers have to offer. If your customers enjoy your product, they’ll want to give you feedback and will appreciate being a part of your business in this way. Encourage their reviews and feedback to show them you care and are committed to consistently improving your product or service for them. Doing so will make them want to refer your business to everyone they know!

4. Offer Rewards to Loyal Customers

Offering discounts and establishing a rewards program for loyal customers can help build a solid customer base. It’ll encourage your customers to come back for more and continue talking about your business. For example, a points program can motivate customers to spend more money as they get closer to a certain number of points that will enable them to get a reward of some kind.

5. Maintain Customer Relationships

Make sure to continue communicating with your customers to build a strong relationship with them. Show them you’re thinking of them by staying in contact with them through social media, emails, and direct mail. Personalize your communications and include messages that they will find helpful such as tips, industry information, and future sales or releases.

6. Get Involved

As a small business, you want to show your dedication to your community. If there’s a local charitable event or organization, look for a way to get involved. Consider donating time, money, or goods to the cause and make sure your logo is easily visible on all contributions.

7. Use Radio to Connect with Loyal Customers

Reach your customers on the radio. Let them know about current special offers or remind them about a referral program they can take advantage of (bonus: this will also bring in new customers!). Consider including a personalized message that lets them know how much you appreciate them (or the community) and their support of your small business.

Focus on staying connected with your existing customers and try these strategies to boost your revenue. Not sure where to start? Check out the Small Businesses Resources category on our blog!

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