Small Business Resources
7 Marketing Tips for Summer 2022
As we head into the summer months, it is important to evaluate marketing strategies and experiment with new tactics in preparation for the busy holiday season. Here are seven simple strategies that can help you reach a bigger audience and grow your business.
1. Tell your brand story
There are many benefits to telling your brand story. A brand story highlights a series of events that sparked your business' inception. Sharing your story and brand meaning with your customers creates a connection, a bond and eventually brand loyalty. Explain the problem that you set out to solve with your product offering. It better helps customers understand what they are spending their money on and most importantly it creates trust.
2. Make your content easy to discover
A fantastic way to do this is by being present on all social platforms and providing links and easy access to your website and information. Having a website that will guide your audience to make an informed and easy purchase is also key to your business’ success. A website is one of the first places customers visit when researching a product or service. If you have yet to create a website for your business, Weebly is a great low-cost website design tool for small business owners.
3. Know what your audience wants
Always start by identifying your target audience, and where, when, and how your customers want to learn about your product. The biggest driver in your strategy is understanding what motivates their decision making and buying power. This will help you determine how much time, effort, and money to use for various marketing tactics. It has long been understood and proven that radio advertising has a wide and effective reach and iHeart AdBuilder is an excellent way to get on air.
4. Increase your presence on social media
Interact with your audience and increase your digital footprint across multiple channels. Social media platforms were designed for networking and sharing information. Having strong content helps highlight your presence on social media, which in turn brings in more visibility, customers, and eventually revenue. Promote blog posts to drive traffic to your website, voice your business’ values, run polls, create informative posts, and request feedback from your followers. Make sure your content is current, addresses your audience’s needs and is visible to its intended audience.
5. Informative webinars
Try hosting an online seminar to provide your customers with helpful information and tips & tricks related to your product or service. This is a fantastic and straightforward way to promote your business. A webinar on a platform such as, Webex is user friendly and cost effective.
6. Help your customers feel connected
Connect with your customers through video content marketing. No need for professional video editing skills! You just need a smartphone, good lighting, and some creativity to reach your customers to inform them about your product or service. This is something as simple as creating a product demo on Tik Tok. Instagram stories allow you to create short video clips or speak live directly to your customers and followers. Most influencers today use Tik Tok and Instagram to build their fan base and generate revenue.
7. Apply for business awards
It never hurts to apply for business awards that provide some creditability for your product or service. Earn badges that you can flaunt on your website and social platforms to boost credibility and exposure and in turn, increase sales.
The summer season is a fun time to try out fresh marketing strategies. Create a plan to bring in more followers, customers, and revenue. Give your customers a reason to like your page, product, or service! Create that connection and do not hold back, experiment and see what works best for you and your business.
If you want to discover more marketing tips head to our blog, check out the Marketing Tips category for more inspiration and subscribe to our mailing list to receive helpful information and updates you might find interesting.