Small Business Resources

10 Small Business Marketing Tips for 2022

December 01, 2021

As we approach the start of 2022, it’s essential to make sure you’re evaluating your previous marketing strategy and making a plan for the New Year. These ten tips will help you start the year out strong so you can reach more people and grow your business.

1. Spend Time Researching Your Target Audience

Rather than making assumptions about your audience, use data to understand them. Find out what they do for work, their pain points, and their interests. By learning more about your target audience, you can more easily identify what types of things they’ll likely search for and include those keywords in your advertisements and on your website.  

2. Consider Blogging to Attract Website Visitors

Blogging is a great way to establish credibility and position you or your company as a thought leader, but it also generates organic traffic, helping you reach more prospective customers. Consider adding a call-to-action for visitors to subscribe to your blog as a way to collect new leads, too.

3. Optimize Your Email Strategy

While you want to be careful not to send too many emails, you also want to send enough to stay top-of-mind and keep your leads and customers engaged. Optimizing your email strategy will help you boost revenue by providing prospects and customers with valuable information or resources. HubSpot’s The Ultimate Guide to Email Marketing will help you learn best practices, including creating an email marketing strategy.

4. Do More of What Works

Take time to review past marketing efforts and use the data to identify what worked. As your business continues to grow, it’s always a good idea to double-down on the strategies that have proven to generate revenue or increase leads.

5. Invest in Paid Advertising

Finding affordable advertising opportunities for small businesses used to be a lot more complicated. Today, many advertising methods offer flexible budgets, allowing you to experiment to learn what works best for your business. Combining multiple advertising formats is a great way to get more out of your investment. For example, for iHeart AdBuilder, our most significant advertising investments are broadcast radio and Search Engine Marketing (SEM). Through experimenting, we were able to test how radio and SEM worked together to bring in more leads and customers.

6. Engage Your Customers on Social Media

Having a social media presence is essential for most businesses as it’s a great way to find and engage with your customers. Plus, it can directly impact revenue — a whopping 74% of consumers rely on social media to guide their purchasing decisions.

7. Experiment With Audio Content

Audio content allows your customers to get to know you more intimately than other marketing methods. For this reason, many small businesses are launching podcasts, allowing them to speak directly to their customers. Not sure about starting a podcast? Spreaker shared a few reasons why you should start a podcast if you’re a small business.

8. Launch Business Pages on Google and Yelp     

If your business wants to reach people in your local community, you need to make sure your business is on Facebook, Google, and Yelp. On Facebook, you can easily create a business page. Similarly, you can register your business with Google and add pictures and other information you’d like prospective customers to know about your business. You can also claim your business on Yelp for free, so you can start asking customers for reviews.

9. Encourage Customers to Write Reviews

In previous blog posts, we’ve mentioned the importance of leveraging existing customers, and one way you can do that is by encouraging customers to write reviews. Provide incentives such as a discount to encourage happy customers to leave reviews. You can also help positive reviews stand out by sharing them on social media and making them easy to find on your website.

10. Improve Your Search Ranking with SEO

Search Engine Optimization (SEO) is no longer just a “nice to have” for marketing. SEO is a way to get your business to the top of your customers’ preferred search engines (e.g. Google, Bing, Yahoo). If you need help getting started, Yoast shared a guide for small business SEO.

The New Year is the perfect time to really dig into your marketing strategy and set yourself up to successfully meet your business goals. If you would like to receive periodic updates about articles like this, please subscribe to our mailing list. To subscribe, simply enter your email in the “Subscribe & Don’t Miss a Beat” box at the bottom of this page.  

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