Determining how many radio ads to run or how long to stay on-air can be difficult, but iHeart AdBuilder makes it easy. Our algorithm automatically optimizes your campaign schedule so you can reach your customers on the right stations at the right times, but you determine the frequency and duration… Read More
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What is an impression and why is it important? In radio, an impression simply refers to a person hearing your advertisement (i.e. one impression equals one listen).
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2020 has been a challenging year for everyone, but small businesses have been hit the hardest. Many of you have been operating with reduced staff, fewer business hours, and smaller budgets in order to keep your communities safe. We want you to start 2021 on a high note, and that means it’s time to… Read More
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